Iab Tech Lab Content Taxonomy

The iab tech lab content taxonomy is the interactive advertising bureau's standard collection of content classification categories. The taxonomy service gives you access to mappings between the ap news taxonomy's subject terms and the iab's classification categories.

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Iab tech lab releases for comment:

Iab tech lab content taxonomy. Category/portal, site section, or page. Iab tech lab releases content taxonomy 3.0 to enable contextual targeting for ctv & expands news categories. Iab tech lab releases content taxonomy 3.0 to enable contextual targeting for ctv & expands news categories.

The interactive advertising bureau’s tech lab revealed significant additions to its content taxonomy in an exclusive release provided to marketing dive. The iab tech lab content taxonomy, previously known as the qag taxonomy, was developed in consultation with taxonomy experts, measurement companies, and members of the iab technology laboratory in order to develop a standard content taxonomy. Iab tech lab’s taxonomy and mapping working group has finalized two updates to its taxonomy portfolio:

The “iab tech lab content taxonomy” was previously called the “quality assurance guidelines (qag) taxonomy.” the first tier is a broad level category defined as a targeting depth of either: It will be open for public comment for 30 days, from september 23 to october 22.content taxonomy 3.0 enables buyers to use a consistent, easy. Building cutting edge technologies to enable consumers and businesses to make smarter decisions.

Companies interested in expanded categorization of content, advertising products, and audience segmentation. The iab tech lab’s taxonomy and mapping working group has started on the extremely important task of updating the current content taxonomy. Additions included new content categorizations for things including events and attractions, the internet of things (iot) and artificial intelligence.

Content taxonomy 2.2 to improve brand safety and support brand suitability. Tier 2 categories and greater are additional categories nested under tier 1 categories. Iab tech lab releases content taxonomy 3.0 to enable contextual targeting for ctv & expands news categories.

Content taxonomy 3.0 improves the ability to identify news categories and target ctv. The group’s mission is to create an enhanced and more powerful taxonomy, permitting content creators the ability to more accurately and consistently describe content allowing for taxonomy harmonization. Content taxonomy 2.1 and audience taxonomy 1.1.

Iab tech lab’s content taxonomy specification provides additional utility aimed at minimizing the risk that content categorization signals could be used to generate sensitive data points about things like race, politics, religion, or other personal characteristics that.

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